Wood, Jacob, Jang, Haejin, Lenskiy, Artem, and Khan, Gohar Feroz (2017) The diffusion and adoption of bitcoin: a practical survey for business. International Business Management, 11 (6). pp. 1278-1288.

PDF (Published Version) - Published Version Restricted to Repository staff only

Abstract

As an emerging form of cryptocurrency, Bitcoin has become increasingly prevalent in today’s financial marketplace. As a new technological instrument, this study examines Bitcoin by utilizing the technology adoption model and innovation diffusion theory. By utilizing such a framework, this study examines the factors that are associated with a decision to adopt Bitcoin as a means of financial exchange. By employing structural equation modeling and the partial least squares method, a research model was developed and tested using an international study that surveyed 121 global cryptocurrency community members. From our analysis we found that relative advantage and ease of use had a significant positive effect on bitcoin use intention while visibility and compatibility were also found to have a statistically positive impact. The results from this study have important implications to the finance and business sectors.

Item ID:	53149
Item Type:	Article (Research - C1)
ISSN:	1993-5250
Keywords:	cryptocurrency; bitcoin; Technology adoption model (TAM); innovation diffusion theory (IDT), international business application
Date Deposited:	16 Apr 2018 05:57
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3503 Business systems in context > 350307 Technology management @ 100%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970110 Expanding Knowledge in Technology @ 50% 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 50%
Downloads:	Total: 1
	More Statistics