Media reporting on ageing in rural and regional northern Queensland

Anderson, Emily, Larkins, Sarah, and Ray, Robin (2017) Media reporting on ageing in rural and regional northern Queensland. In: Proceedings of the 14th National Rural Health Conference. From: 14th National Rural Health Conference, 26-29 April 2017, Cairns, QLD, Australia.

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Abstract

Aim: To determine views about older Australians as portrayed in rural and regional print media in north Queensland and whether these views differ from those in metropolitan papers.

Methods: A descriptive discourse analysis of newspaper articles published in north Queensland between 2011 and 2014.

Relevance: Negative stereotyping of older people in the media has been identified as a significant social issue.These stereotypes can be self-fulfilling and limit expectations of ageing from an individual and societal perspective, promoting discriminatory practices and impacting health and social policy.

Results: Negative ageing stereotypes are evident in regional papers and promote similar misconceptions as their metropolitan counterparts.

Conclusionsof the work undertaken: This study identifies the need to challenge the negative stereotypes of older people within the media to foster healthy ageing in place. This is especially important in rural areas with a greater proportion of older Australians ageing within the community than urban areas.

Item ID: 53125
Item Type: Conference Item (Non-Refereed Research Paper)
Keywords: ageing, discourse analysis
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Date Deposited: 13 Nov 2018 02:58
FoR Codes: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200104 Media Studies @ 100%
SEO Codes: 92 HEALTH > 9205 Specific Population Health (excl. Indigenous Health) > 920502 Health Related to Ageing @ 100%
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