Feroz, Gohar, and Wood, Jacob (2017) Internet presence, website analytics, and e-etailor financial performance. International Journal of Economics and Management, 11 (1). pp. 85-106.

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Abstract

By stitching together fragmented research streams, this study theoretically developed the Internet Presence construct and tested its effects on website analytics and e-retailor profitability. An empirical model was developed and tested through structural equation modeling technique using a sample of 100 online retailers randomly selected from an online database of the top 5,000 retailers. The results suggest that social media presence and diversity in internet traffic positively affect website analytics which in turn affect financial performance.

Item ID:	52832
Item Type:	Article (Research - C1)
ISSN:	1823-836X
Keywords:	internet presence, website analytics, online retailers, financial performance, webometrics
Date Deposited:	21 Mar 2018 00:20
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350706 International business @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9001 Financial Services > 900199 Financial Services not elsewhere classified @ 0% 91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910402 Management @ 100%
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