Strategy development and big data analytics

Fraser, Neil (2017) Strategy development and big data analytics. In: Geng, Hwaiyu, (ed.) Internet of Things and Data Analytics Handbook. John Wiley & Sons, New York, NY, USA, pp. 347-364.

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This chapter covers different analytical and engagement approaches to strategic planning which have been directly influenced by the onset of digital disruption and the age of data. It discusses communication and analytical frameworks that can be used to facilitate strategy development from deep community-based engagements and social networks. The aim of a broad and deep strategic planning consultation can be outlined in three points: Seek staff views on the long-term direction of the organization; Provide opportunities for staff to input into and shape the future(s) of the organization; and Build collegiality through bringing staff together both cross-institutionally and within divisions. The chapter also covers a specific case study on deep community-based strategy engagement at a leading Australian University. The 6-month process allowed many people across the organization to come together in interactive sessions and frame different possible futures for the University.

Item ID: 52686
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-119-17364-9
Keywords: Australian University, balanced strategy development process, big data analytics, deep community-based strategy engagement, social networks
Date Deposited: 01 Mar 2018 01:48
FoR Codes: 46 INFORMATION AND COMPUTING SCIENCES > 4699 Other information and computing sciences > 469999 Other information and computing sciences not elsewhere classified @ 40%
46 INFORMATION AND COMPUTING SCIENCES > 4609 Information systems > 460912 Knowledge and information management @ 60%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8902 Computer Software and Services > 890205 Information Processing Services (incl. Data Entry and Capture) @ 40%
89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 60%
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