Tourist experience design: a storytelling framework

Moscardo, Gianna (2018) Tourist experience design: a storytelling framework. In: Cai, L.A., and Alaedini, P., (eds.) Quality Services and Experiences in Hospitality and Tourism. Bridging Tourism Theory and Practice (Volume 9). Emerald, Bingley, UK, pp. 93-107.

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Stories are at the heart of tourist experiences, and not surprisingly, there is increasing use of stories by tourism businesses and destination marketing organizations in their promotional activities. The use of stories within tourist experiences is also beginning to emerge, although to date the focus has been on telling destination or business stories to tourists, who are mostly cast in the role of audience member. A more comprehensive model of tourist stories offers, however, a wider range of more innovative ways in which tourists can be involved in, and create, their own travel stories. This chapter will use such a model to generate and apply principles for tourism practice through a case study of an Australian island destination.

Item ID: 52593
Item Type: Book Chapter (Research - B1)
ISBN: 9781787563841
Keywords: experience opportunity design, tourist stories, storytelling, co-creation, sustainability
Copyright Information: Copyright © 2018 by Emerald Publishing Limited. All rights of reproduction in any form reserved
Date Deposited: 20 Apr 2018 04:26
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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