Self-branding, hotness, and girlhood in the video blogs of Jenna Marbles

Maguire, Emma (2015) Self-branding, hotness, and girlhood in the video blogs of Jenna Marbles. Biography, 38 (1). pp. 72-86.

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Abstract

This essay explores the significance of online celebrity and self-branding through the case study of popular YouTube video blogger Jenna Marbles. I ask how the forces of commoditized web spaces shape self-representation, and explore how Marbles negotiates the demand for feminine “hotness” in this competitive, networked media landscape. Central to this essay is how girls use self-mediation to negotiate a system that insists on consuming them as objects, while maintaining their autonomy as subjects.

Item ID: 52289
Item Type: Article (Research - C1)
ISSN: 1529-1456
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Date Deposited: 01 Feb 2018 04:59
FoR Codes: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2005 Literary Studies > 200525 Literary Theory @ 100%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9502 Communication > 950203 Languages and Literature @ 100%
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