Self-branding, hotness, and girlhood in the video blogs of Jenna Marbles
Maguire, Emma (2015) Self-branding, hotness, and girlhood in the video blogs of Jenna Marbles. Biography, 38 (1). pp. 72-86.
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Abstract
This essay explores the significance of online celebrity and self-branding through the case study of popular YouTube video blogger Jenna Marbles. I ask how the forces of commoditized web spaces shape self-representation, and explore how Marbles negotiates the demand for feminine “hotness” in this competitive, networked media landscape. Central to this essay is how girls use self-mediation to negotiate a system that insists on consuming them as objects, while maintaining their autonomy as subjects.
| Item ID: | 52289 |
|---|---|
| Item Type: | Article (Research - C1) |
| ISSN: | 1529-1456 |
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| Date Deposited: | 01 Feb 2018 04:59 |
| FoR Codes: | 20 LANGUAGE, COMMUNICATION AND CULTURE > 2005 Literary Studies > 200525 Literary Theory @ 100% |
| SEO Codes: | 95 CULTURAL UNDERSTANDING > 9502 Communication > 950203 Languages and Literature @ 100% |
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