Retro-methodologies: insights for city tourism research

Pearce, John Robert, and Pearce, Philip L. (2017) Retro-methodologies: insights for city tourism research. International Journal of Tourism Cities, 3 (1). pp. 17-29.

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Purpose: The purpose of this paper is to explore the applicability of older methodologies to contemporary city tourism research.

Design/methodology/approach: The paper reviews and identifies categories of methodologies for new uses.

Findings: Four methods are considered to advance the toolkit of city tourism researchers - two are projective techniques and two are judgment tasks. More specifically a version of the thematic apperception test and the cognitive mapping approach belong to the first category while the use of the triad judgement tasks and just noticeable differences assessments belong to the latter category.

Research limitations/implications: The techniques are advanced as proposals for further development. They have had only limited tourism city use and testing their usefulness offers creative possibilities for researcher insights.

Practical implications: New techniques are needed for the contemporary times and the suggested proposals fit this requirement.

Social implications: Non-questionnaire techniques provide better access to the social lives of those less familiar with surveys.

Originality/value: The work revitalizes older ideas and offers approaches which may prove a useful addition to the researcher toolkit.

Item ID: 50757
Item Type: Article (Research - C1)
ISSN: 2056-5615
Keywords: new technologies, repertory grid, cognitive mapping, just noticeable differences, thematic apperception test
Date Deposited: 20 Sep 2017 11:40
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350899 Tourism not elsewhere classified @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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