Larsen, Gretchen, Lawson, Robert, and Fischer, Wolfgang (2001) Assessing consumer's perceptions of consumer rights. In: Proceedings of the 30th EMAC Conference. From: Rethinking European Marketing, 8-11 May 2001, Bergen, Norway.

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Abstract

Consumers' perceptions of their rights and the importance they attach to them are investigated. Qualitative work suggests that the accepted defined set of eight consumer rights were relevant but not sufficient to cover all the expectations held by consumers about their entitlements. Minimum levels of product and service quality were also identified as expected rights. An attempt has been made to develop a survey instrument that will monitor the importance of these consumer rights as issues and which may be used as an indicator for consumer policy development.

Item ID:	50549
Item Type:	Conference Item (Research - E1)
ISBN:	82-7674-129-0
Keywords:	consumer rights; consumer policy; consumer sentiment
Date Deposited:	20 Sep 2017 23:55
FoR Codes:	14 ECONOMICS > 1402 Applied Economics > 140213 Public Economics- Public Choice @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9102 Microeconomics > 910201 Consumption @ 100%
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