Effectiveness of staged disputes in influencing bystander crowds

Mann, Leon, Paleg, Kim, and Hawkins, Russell (1978) Effectiveness of staged disputes in influencing bystander crowds. Journal of Personality and Social Psychology, 36 (7). pp. 725-732.

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Two field experiments investigated the effects of staged disputes (a disguised social influence technique) on crowds of bystanders. Exp I compared the effectiveness of a staged dispute and a direct appeal. The dispute was staged between 2 accomplices who argued before an audience of train commuters about treatment of vandals. The staged dispute produced significant attitude shifts on the issue, but no more than a direct appeal in which there was an explicit attempt to persuade. Exp II tested the effect of the dispute's conclusion on listener attitudes. Two accomplices argued in front of street crowds about the issue of media censorship. In one experimental condition, the 1st accomplice got the 2nd to concede the argument; in the other condition, the 2nd accomplice remained "unconvinced." A significantly greater number of bystanders were persuaded when the 2nd disputant conceded than when he remained defiant. Sex differences in response to the staged dispute were found in both experiments.

Item ID: 50096
Item Type: Article (Research - C1)
ISSN: 1939-1315
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Date Deposited: 06 Sep 2017 03:25
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170113 Social and Community Psychology @ 100%
SEO Codes: 92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920413 Social Structure and Health @ 100%
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