Exploring mindfulness and stories in tourist experiences
Moscardo, Gianna (2017) Exploring mindfulness and stories in tourist experiences. International Journal of Culture Tourism and Hospitality Research, 11 (2). pp. 111-124.
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Abstract
Purpose: The purpose of this paper is to develop a conceptual framework for understanding tourist experiences based on concepts from evolutionary, cognitive and social psychology. This framework integrates concepts from mindfulness theory and story-telling theory and seeks to better explain the nature of tourist experiences.
Design/methodology/approach: The paper reviews some core conceptual approaches to understanding the concept of experience as a psychological driver in tourism. It will then set a series of research questions and explore some of these through a qualitative analysis of tourist stories and experiences in two South African destinations – Kruger National Park and Soweto. This analysis combines participant observation, content analysis of promotional literature and tourist blogs.
Findings: Evidence supports a set of propositions derived from integrating mindfulness and storytelling theory. Stories do play a significant role in encouraging mindful visitors and supporting more positive tourist experiences.
Originality/value: This paper combines two different approaches to understanding tourist experiences to create a new framework for understanding the cognitive processes involved in tourist experiences and how these link to outcomes.
Item ID: | 49760 |
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Item Type: | Article (Research - C1) |
ISSN: | 1750-6182 |
Keywords: | mindfulness; storytelling; customer experience; travel blogs |
Date Deposited: | 03 Aug 2017 01:45 |
FoR Codes: | 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100% |
SEO Codes: | 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100% |
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