International Management: managing in the era of globalization

Zhang, Xinsheng, Wang, Yuan, Wrathall, Jeff, and Berrell, Mike (2002) International Management: managing in the era of globalization. China Renmin University Press, Beijing, China.

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Abstract

[Extract - English translation] Since the early civilization of human beings, trade activities cross borders and regions have occurred. The discovery of rich materials located in distant lands stimulated the excitingly historical exploration. Almost all the fortunes created by the industrial revolutionary were manufactured like this: taking raw materials obtained in one region to another one to process, then selling the products worldwide. It has been 200 years since this kind of trade model was defined as international trade. However, the con cept of globalization that came into being during the past years has a profound meaning. For business activities, globalization means integrating all the activities on the world scale. For many industries, investment, research, production, distribution and marketing are increasingly becoming globalized.

Item ID: 49704
Item Type: Book (Research - A1)
ISBN: 7-300-04204-X
Keywords: globalization; international management
Additional Information:

Text in Chinese

Date Deposited: 28 Jul 2017 00:03
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150308 International Business @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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