The orchestra model as the basis for teaching tourism experience design

Pearce, Philip L., and Zare, Samira (2017) The orchestra model as the basis for teaching tourism experience design. Journal of Hospitality and Tourism Management, 30. pp. 55-64.

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The topic of modifying settings and service delivery to enhance consumers’ experiences is a potentially distinctive component of tourism hospitality and events education. Nevertheless, educators in these interest areas are faced with a challenging task. The challenge is one of delivering a signature set of learning opportunities which empower graduates with the skills to create superior experiences. Like other key issues in pedagogy, having a conceptual basis for the endeavour is fundamental. This study reviews the conceptual origins of our understanding of tourist experience, considers key directions in the field, and asserts the value of the orchestra model of experience. Key principles of approaching service design tasks are outlined: being emic, considering realistic and sustainable options, using consumer segments and tracking the use of space over time. A range of tools to assist in the contemplation, creation and communication of design are highlighted. Potential Australian cases for teaching and learning consideration are documented and the wider implications for the integration of teaching, research and managerial partnerships are seen as valuable aspects of the activities.

Item ID: 49621
Item Type: Article (Research - C1)
ISSN: 1839-5260
Keywords: orchestra model; teaching service design; tourism experience; creation; threshold learning outcomes
Date Deposited: 21 Jul 2017 04:06
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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