Making sense of seasons

Chen, Tingzhen (2017) Making sense of seasons. In: Pearce, Philip L., and Wu, Mao_Ying, (eds.) The World Meets Asian Tourists. Bridging Tourism Theory and Practice, 7 . Emerald Group Publishing Limited, Bingley, UK, pp. 39-55.

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This chapter reviews the institutional seasonality phenomenon in Asian outbound tourism. Eight key Asian countries were selected for investigation. Secondary data and archives from official tourism authorities and government reports are used as the information sources for the holiday systems and the celbrations for cultural festivals. Four categories of holidays shaping the outbound sesonality patterns (universal holidays based on Gregorian calendar, Chinese culture-based holidays, religious festivals, and school holidays) are identified across the eight countries. Particular observances for those key cultural and religious holidays are highlighted. The opportunities and challenges for destination managers and tourism businesses to capitalize on and support peak outbound Asian seasonality are discussed.

Item ID: 49448
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78560-219-1
Keywords: seasonality; Asian outbound tourism; holidays; festivals; Golden Week
Date Deposited: 22 Jun 2017 23:36
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350802 Tourism forecasting @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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