Liu, Hong-Bo (2017) Organic and green food consumption in China. In: [Presented at the Centre for Contemporary Chinese Studies Conference 2017]. From: Centre for Contemporary Chinese Studies Conference 2017: Feeding China: agricultural modernisation, trade and investment, 9 June 2017, Melbourne, VIC, Australia.

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Abstract

Improvement in living standards and frequent food scares in China have led to the expansion of the organic and green food market. Green food refers to a certification scheme that is unique to China; it is comparable to but differs from organic products used in Australia. From a marketing perspective, it is critical to understand consumers and their needs, attitudes, and behaviours. Although the literature on green food is expanding, market segmentation studies are rare. This mixed-methods study contributes to the growing body of research on organic and green food consumption in China, in terms of (i) examining how the organic and green food market can be segmented based on behavioural and demographic bases, and (ii) identifying the determinants of organic and green food purchase. This study also provides some insights into how Chinese consumers view innovations in the food sector.

Item ID:	49393
Item Type:	Conference Item (Abstract / Summary)
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Date Deposited:	03 Aug 2017 03:18
FoR Codes:	14 ECONOMICS > 1402 Applied Economics > 140201 Agricultural Economics @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development @ 50%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970114 Expanding Knowledge in Economics @ 50% 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 50%
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