Gauging loyalty: a local swim school fitness training study

Hamilton, John R., Tee, SingWhat, and Franklin, Travis (2016) Gauging loyalty: a local swim school fitness training study. In: Proceedings of the 16th International Conference on Electronic Business. 113. pp. 98-104. From: ICEB 2016: 16th International Conference on Electronic Business, 4-8 December 2016, Xiamen, China.

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Local swim schools are places where parents can pay and have their children undertake useful fitness training programs. This study follows a pre-event, at-event and post-event behavioral model to gauge how parent loyalty may be promoted over time. This value model shows swim schools with quality products, reasonable pricing, good servicing and offering an emotionally satisfying experience likely generate ongoing parent loyalty. Hence swim schools monitoring parent perceptions of their fitness training programs should deploy skilled (and personable) fitness trainers (or coaches) and should build programs that grow the parent's motivation to attend.

Item ID: 48594
Item Type: Conference Item (Research - E1)
ISSN: 1683-0040
Keywords: swim school, fitness, training, sport, value, loyalty
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Date Deposited: 27 Apr 2017 02:33
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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