Virtual world as a new media for business and marketing

Nazir, Mohamed, Hamilton, John, and Tee, Singwhat (2016) Virtual world as a new media for business and marketing. In: Proceedings of the 20th International Conference on ISO & TQM. 5.5. pp. 218-232. From: 20 ICIT: 20th International Conference on ISO & TQM, 26-28 September 2016, Al Buraimi, Oman.

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Virtual Worlds (VW) is a highly interactive virtual environment which is evolving into ever closer representations of the real world – with all the opportunities and consequences of the real world. VWs represent a media of social computing which has real implications for business, for communications, and for education. Business and marketing in VWs requires new ways of thinking through marketing practices. This very different environment differs from the real world because it is instantly global. This paper highlights the importance of VWs for business and marketing. It clarifies some aspects needed for the business success in VWs (based on case studies). Lastly it summarizes common corporate and business activities in VWs by analyzing some major corporates active in second life (SL).

Item ID: 48301
Item Type: Conference Item (Research - E1)
Keywords: virtual worlds, virtual economy, virtual business, virtual marketing
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Date Deposited: 20 Jun 2017 03:51
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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