Public Relations Campaigns: old and new media challenges

Forbes, Amy, and Sedorkin, Gail (2015) Public Relations Campaigns: old and new media challenges. James Cook University, Townsville, QLD, Australia.

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Abstract

This e-book contains concepts in public relations as well as chapters on media tools, how to deal with media, and planning and developing a PR campaign. It is used by students enrolled in CU3021- PR Campaigns.

Research Statement

Research Background This e-book was developed to support the delivery of CU3021 Public Relations Campaigns, a third year core subject for most Bachelor of Business students as well as students in the Bachelor of arts, Multimedia Journalism and Writing major. It was funded by a JCU Learning and Teaching Development grant in 2015.
Research Contribution This e-book consolidates key information covered in the subject CU3021 Pubic relations Campaigns and covers current knowledge in planning and developing a PR campaign.
Item ID: 47922
Item Type: Book (Teaching Material)
Keywords: public relations, e-book, campaign, communication
Funders: James Cook University (JCU)
Projects and Grants: JCU Learning and Teaching Development Grant 2015
Date Deposited: 05 Jun 2017 01:06
FoR Codes: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200105 Organisational, Interpersonal and Intercultural Communication @ 100%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9502 Communication > 950204 The Media @ 100%
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