Public Relations Campaigns: old and new media challenges
Forbes, Amy, and Sedorkin, Gail (2015) Public Relations Campaigns: old and new media challenges. James Cook University, Townsville, QLD, Australia.
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Abstract
This e-book contains concepts in public relations as well as chapters on media tools, how to deal with media, and planning and developing a PR campaign. It is used by students enrolled in CU3021- PR Campaigns.
Research Statement
Research Background | This e-book was developed to support the delivery of CU3021 Public Relations Campaigns, a third year core subject for most Bachelor of Business students as well as students in the Bachelor of arts, Multimedia Journalism and Writing major. It was funded by a JCU Learning and Teaching Development grant in 2015. |
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Research Contribution | This e-book consolidates key information covered in the subject CU3021 Pubic relations Campaigns and covers current knowledge in planning and developing a PR campaign. |
Item ID: | 47922 |
Item Type: | Book (Teaching Material) |
Keywords: | public relations, e-book, campaign, communication |
Funders: | James Cook University (JCU) |
Projects and Grants: | JCU Learning and Teaching Development Grant 2015 |
Date Deposited: | 05 Jun 2017 01:06 |
FoR Codes: | 20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200105 Organisational, Interpersonal and Intercultural Communication @ 100% |
SEO Codes: | 95 CULTURAL UNDERSTANDING > 9502 Communication > 950204 The Media @ 100% |
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