Walking on country with Bana Yarralji Bubu: a model for Aboriginal social enterprise tourism

Murphy, Helen, and Harwood, Sharon (2017) Walking on country with Bana Yarralji Bubu: a model for Aboriginal social enterprise tourism. In: Sheldon, Pauline J., and Daniele, Roberto, (eds.) Social Entrepreneurship and Tourism: philosophy and practice. Tourism on the Verge . Springer, Cham, Switzerland, pp. 295-314.

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Abstract

The purpose of this research is to describe a model for Aboriginal Social enterprise tourism developed by an Aboriginal Family. This research examines the relationship between the operation of the business and the vision guiding the business owners through a qualitative case study of Bana Yarralji Bubu a tourism social enterprise in northern Queensland Australia. The business owners have used a holistic sustainability approach to pursue their cultural, environmental, well being and economic goals. This research finds however that efforts spent on achieving multi dimensional benefits have occurred at the expense of business development and profitability. The research also demonstrates that business development has been impacted both by negative social capital existing in the local commuinty as well as external factors such as land use planning and land administration systems, the political environment and the tourism market. A new model is therefore prposed that situates the tourism social enterprise relative to influences that clan relationships combined with the external forces create additional inhibiting and enabling conditions that affect the realisation of business goals and overall sustainability. This research uses the term Aboriginal social enterprise tourism as it refers to mainland Australian Aboriginal tourism opportunities, recognising that this term is most appropriately used to refer to the specific identity fo mainland Aboriginal peoples within Australia on a national level. The term Indigenous is used in the international context.

Item ID: 47874
Item Type: Book Chapter (Research - B1)
ISBN: 978-3-319-46518-0
Keywords: aboriginal tourism; social enterprise; tourism model; social capital; land tenure; sustainability compass
Funders: Australian Government
Projects and Grants: Australian Government Postgraduate Award
Date Deposited: 23 Mar 2017 03:26
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 50%
12 BUILT ENVIRONMENT AND DESIGN > 1205 Urban and Regional Planning > 120501 Community Planning @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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