Thai tourists on tour

Kanlayanasukho, Vorawan, and Pearce, Philip L. (2017) Thai tourists on tour. In: Pearce, Philip L., and Wu, Mao-Ying, (eds.) The World Meets Asian Tourists. Bridging Tourism Theory and Practice, 7 . Emerald Group Publishing Limited, Bingley, UK, pp. 111-125.

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This chapter explores the cultural interest and needs of Thai group tourists undertaking specific tours. The perspectives of a specialist Thai tour operator in choosing routes and conducting tours for these tourists in Europe provide the basis for the points identified. The special appeal of themes linked to Thai life is emphasized. The development of a group travel itinerary is documented as a pragmatic exercise in matching the expectations and the spending power of the participants with the business goals of the tour provider. The wider pan-Asian implications of the work include the need for a high level of personal care and the necessity to explain and interpret often little understood historical facts.

Item ID: 47365
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78560-219-1
Keywords: tour guides; tour design; Thai tourists; preferences; emotional labor
Date Deposited: 28 Feb 2017 02:46
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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