Insights about the commercialisation of religious tourism: four great Buddhist mountains in China

Huang, Keji, and Pearce, Philip (2016) Insights about the commercialisation of religious tourism: four great Buddhist mountains in China. In: Proceedings of the 26th Annual Council for Australasian University Tourism and Hospitality Education Conference. FP 15. pp. 100-116. From: CAUTHE 2016: 26th Annual Council for Australasian University Tourism and Hospitality Education Conference: the changing landscape of tourism and hospitality, 8-11 February 2016, Sydney, NSW, Australia.

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Abstract

Commercial activities are emerging at different religious sites and the practices arouse global concern. This study defines and assesses commercial activities at religious sites and explores how they affect tourists' attitudes. The well-known Four Great Buddhist Mountains in China were selected as research sites. Using grounded theory, this study initially conducted 14 detailed interviews to build an understanding of commercialisation and then investigated 438 valid travel blogs. The resulting seven commercial categories are entrance ticket, food & beverage, accommodation, transportation, shopping, staff service and entertainment. According to both subjective interview and objective mean analysis on each category, level of commercialisation for all research sites were assessed. The findings showed that religious tourists had more negative comments on food and beverage, with less criticism of accommodation and shopping.

Item ID: 47317
Item Type: Conference Item (Research - E1)
ISBN: 978-0-9870507-9-3
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Date Deposited: 19 Sep 2017 01:29
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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