Mobile value added services in Fiji: institutional drivers, industry challenges, and adoption by women micro entrepreneurs

Sathye, Milind, Prasad, Biman, Sharma, Dharmendra, Sharma, Parmendra, and Sathye, Suneeta (2017) Mobile value added services in Fiji: institutional drivers, industry challenges, and adoption by women micro entrepreneurs. Journal of Global Information Management, 25 (2).

[img] PDF (Published Version) - Published Version
Restricted to Repository staff only

View at Publisher Website:


While mobile phones are making significant inroads in many developing countries, little is known about the institutional drivers, policy barriers and industry challenges that affect their use for business growth of micro- enterprises. The authors address this gap. After conducting semi-structured interviews of 74 women-owned micro entrepreneurs and ten key informants from the government and industry in Fiji, the authors found that appropriate policy framework, supporting infrastructure and appropriate ecosystem are required for rapid uptake of mobile value added services by women-owned micro entrepreneurs. They contribute by proposing a revised technology adoption framework as well as the four shackles theory of women micro entrepreneurs' empowerment and emancipation. The authors also highlight the policy initiatives necessary to accelerate the growth of women-owned micro enterprises by mobile value added services which could also guide other developing and emerging economies.

Item ID: 47297
Item Type: Article (Research - C1)
ISSN: 1533-7995
Keywords: industry challenges; information management; institutional drivers; mobile phones; mobile value added services; Pacific Islands
Funders: University of California at Irvine
Date Deposited: 26 Jun 2018 23:37
FoR Codes: 10 TECHNOLOGY > 1005 Communications Technologies > 100599 Communications Technologies not elsewhere classified @ 60%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150304 Entrepreneurship @ 20%
16 STUDIES IN HUMAN SOCIETY > 1699 Other Studies in Human Society > 169905 Studies of Pacific Peoples Societies @ 20%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8901 Communication Networks and Services > 890104 Mobile Telephone Networks and Services @ 100%
Downloads: Total: 2
More Statistics

Actions (Repository Staff Only)

Item Control Page Item Control Page