Tourists' responses to humour

Pabel, Anja, and Pearce, Philip L. (2016) Tourists' responses to humour. Annals of Tourism Research, 57. pp. 190-205.

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Building on the existing tourism–humour literature, the study investigated tourists' views of the categories of humour used by Australian tour guides. The researchers also evaluated tourists' responses to the experimental manipulation of humour levels. The tourists' commentary on the settings revealed that guides in one business emphasised predominantly funny stories and self-deprecatory humour, while in the second context the visitor experience was facilitated relatively more often through amusing exaggerations. In a quasi-experiment implemented within existing tourism businesses, the guides were encouraged to add more humour to their presentations. The manipulation did not enhance perceived levels of amusement but the prevailing levels of humour contributed significantly to the tourists' comfort, concentration and connection levels.

Item ID: 47286
Item Type: Article (Research - C1)
ISSN: 1873-7722
Keywords: humour, tour guides, satisfaction, quasi-experiment, emotions
Date Deposited: 20 Feb 2017 00:48
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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