Pearce, Philip L., and Thanksooks, Jaruges (2016) Towards the future of the domestic hotel in Thailand: a timeline approach. Journal of Vacation Marketing, 22 (3). pp. 199-211.

PDF (Published Version) - Published Version Restricted to Repository staff only

 

2

4

Abstract

In this study of domestic hotels in Thailand, a timeline approach was used to build a cumulative set of insights. Using archival analysis, the study initially traces the development of the domestic hotel in Thailand by exploring hotel sector growth in Thailand from 1962 to 2012. Building on these insights, the perspectives of key stakeholders towards the current state and future development of Thai domestic hotels were then studied empirically. Questionnaire and interviews were conducted with 334 domestic tourists and 33 hotel operators in Prachaup Khirikhan, Chon Buri and Nakhon Ratchasima provinces. Broadly, the prospects for these types of properties were seen as sound with operators and customers predominantly adopting an optimistic view. Key action features for attention to ensure this optimism is not unfounded were identified. The analysis of domestic hotels and change in a leading Asian estination adds novelty and broadens the patterns of trends that can be detected in the global, smaller scale hotel sector.

Actions (Repository Staff Only)

Item Control Page