Attribution of inappropriate visitor behavior in a theme park setting - a conceptual model

Tsang, Nelson K.F., Prideaux, Bruce, and Lee, Louisa (2016) Attribution of inappropriate visitor behavior in a theme park setting - a conceptual model. Journal of Travel & Tourism Marketing, 33 (8). pp. 1088-1105.

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Given the scarcity of academic research on customer-to-customer (C2C) interaction in theme parks, this study was designed to construct and test a conceptual model of visitors' attribution of inappropriate behavior, satisfaction, and repeat patronage using attribution theory. Exploratory and confirmatory factor analysis, structural equation modeling, and analysis of the effect of visitor type were carried out. The results show that stability and controllability have a significant impact on satisfaction, and satisfaction also influences repeat patronage. Visitor type had no effect on the relationship between attribution and satisfaction. The theoretical and practical insights of the findings are presented along with the limitations of the study and future directions for research.

Item ID: 45952
Item Type: Article (Research - C1)
ISSN: 1540-7306
Keywords: inappropriate behavior, theme park, attribution theory, customer-to-customer interaction
Funders: Hong Kong Polytechnic University (HKPU)
Projects and Grants: HKPU A.PL35
Date Deposited: 05 Oct 2016 07:39
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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