E-commerce usage and user perspectives in Myanmar: an exploratory study

Bhati, Abhishek, Thu, Yein Tun, Woon, Sai Khun Htun, Lynn, Mon Mon, and Phuong, Le lan (2017) E-commerce usage and user perspectives in Myanmar: an exploratory study. Advanced Science Letters, 23 (1). pp. 519-523.

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E-commerce is a growing business in the developing world. Unlike other South East Asian countries, Myanmar has encountered delay in economic development and globalisation due to political instability and UN sanctions. This paper analyses the potential for E-commerce growth in Myanmar due to the recent changes in government, removal of trade barriers and improving infrastructure. The study concludes that government should make structural and legal reforms to enhance the e-commerce economy in Myanmar. This study reveal growth potential of e-commerce in Myanmar. It confirms positive customer attitudes towards E-commerce. The study identifies consumer concerns in payment security and privacy of data.

Item ID: 44621
Item Type: Article (Research - C1)
ISSN: 1936-7317
Keywords: user intention, e-commerce, Myanmar, personal data protection, payment security
Date Deposited: 28 Jun 2018 22:00
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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