Culture Shock: a study of domestic tourists in Sagada, Philippines

Panchal, Jenny, and Cimacio, Maria Beatriz (2016) Culture Shock: a study of domestic tourists in Sagada, Philippines. In: Proceedings of the 4th Interdisciplinary Tourism Research Conference. pp. 334-338. From: 4th Interdisciplinary Tourism Research Conference, 24-29 May 2016, Bodrum, Turkey.

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Cross-cultural contact is an aspect of tourists' experiences at a destination. Contrasting cultures create pockets for tourists and/or locals to feel confused and even shocked. The term "culture shock" popularly describes the difficulties of operating in a foreign culture (Pearce, 2005). This original concept by Oberg (1960) was originally applicable to nurses, doctors and missionaries abroad. Today, the same concept applies to tourists. Moufakkir (2013) underpins this explaining that the term is widely used in tourism literature to explicate the difficulties encountered by international tourists visiting another country. Pearce (2005) suggests that culture shock can manifest in different components. He further argues, however, that the phenomenon is often linked to cultural values and communication component. While culture shock is seen in a negative light, it is also seen as an opportunity for personal growth and cultural learning (Adler, 1975; cited in Moufakkir, 2013).

Item ID: 44206
Item Type: Conference Item (Presentation)
ISBN: 978-605-65762-3-2
Keywords: culture shock, Sagada, Philippines, domestic tourism, Cordilleras
Date Deposited: 29 Sep 2016 23:49
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 90%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1599 Other Commerce, Management, Tourism and Services > 159999 Commerce, Management, Tourism and Services not elsewhere classified @ 10%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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