Do fear appeals lead to a change in behaviour?
McCarthy, Breda (2016) Do fear appeals lead to a change in behaviour? Other. SAGE Publishing , United Kingdom.
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Abstract
[Extract] This case serves to highlight the importance of marketing communications in the public sector and how advertising can bring about behavioural change.
| Item ID: | 44122 |
|---|---|
| Item Type: | Report (Other) |
| ISBN: | 9781473953499 |
| Date Deposited: | 02 Nov 2016 01:46 |
| FoR Codes: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100% |
| SEO Codes: | 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100% |
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