Townsville 400: July 2011 Race and Festival Analysis [Report to V8 Supercars Australia Pty. Ltd.]

Prideaux, Murray, Hamilton, John, Tee, Singwhat, and Welters, Riccardo (2011) Townsville 400: July 2011 Race and Festival Analysis [Report to V8 Supercars Australia Pty. Ltd.]. Report. James Cook University, Townsville, QLD, Australia.

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Abstract

During July 2011 the School of Business, James Cook University, Townsville, undertook research at the Townsville 400 V8 Supercar race. The aim of the research was to investigate the economic impact, customer value and service quality issues associated with Townsville 400, supporting calendar of events and Townsville as a major sports event hosting city. This report presents the findings of the research conducted at the 2011 Townsville 400 event.

Overall, a $18.1million net economic benefit was generated to the Townsville region. 2011 total spectator attendance decreased 0.8% to 150,876, down from 152,074 in 2010 and 16900 in 2009; a shift from motel/hotel accommodation to family and friends and apartments; a softening in intention to return in 2011; nine key satisfaction indicators were identified; six spectator groups were identified with each group requiring specific satisfiers to maintain future attendance.

Item ID: 43915
Item Type: Report (Report)
Keywords: car racing, V8 supercar, Townsville 400, value, tropics, events
Date Deposited: 26 Aug 2016 06:30
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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