The impact of demographic change on future tourism demand - a focus group study

Singer, Petra, and Prideaux, Bruce (2006) The impact of demographic change on future tourism demand - a focus group study. In: Proceedings of the 16th Annual CAUTHE Conference. pp. 336-345. From: CAUTHE 2006 Conference: to the city and beyond..., 6-9 February 2006, Melbourne, VIC, Australia.

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This paper examines potential patterns of tourism demand in Queensland by 2020 for three generations: baby boomers, generation X and generation Y. Four focus groups were conducted with employees of Tourism Queensland. Results indicate that there will be significant differences between generations in relation to expected travel demand patterns over the coming 15 years. Based on these observations destinations as well as individual firms should be considering the possible impact of the attitudes found amongst different generations on their future marketing mix and product and service development plans as the members of these generations grow older.

Item ID: 4380
Item Type: Conference Item (Research - E1)
ISBN: 0-9750585-1-7
Keywords: focus groups; future; generations; socio-demographic change; tourism demand
Date Deposited: 23 Nov 2009 05:36
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150601 Impacts of Tourism @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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