Approaches to monitoring change in the business environment of tourist attractions

Benckendorff, Pierre (2006) Approaches to monitoring change in the business environment of tourist attractions. In: Proceedings of the 16th Annual CAUTHE Conference. pp. 249-265. From: CAUTHE 2006 Conference: to the city and beyond..., 6-9 February 2006, Melbourne, VIC, Australia.

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All businesses require information about the environment in order to make operational and strategic decisions. As suppliers at the end of the distribution line, attractions need information about their customers, competitors and other tourism industry sectors to inform decision-making. To compound this need for information, many attractions are small businesses, often lacking the personnel or resources to conduct elaborate environmental scanning and evaluation projects. This paper explores the environmental scanning approaches used by tourist attraction managers when gathering information for strategic purposes. A mixed methods approach is used to explore the type and number of sources used by attraction managers, as well as the impact of organisational characteristics and environmental complexity on the information sources consulted. The results suggest that primary research is the major source of information for attraction managers. It also appears that organisational characteristics such as size, growth and employee numbers may be linked with higher levels of environmental scanning. The paper has both practical and theoretical implications. It proposes a model of environmental scanning in tourism businesses and at a practical level provides some evidence that managers who spend more time collecting information about the environment may reap the benefits of a more robust business.

Item ID: 4379
Item Type: Conference Item (Research - E1)
ISBN: 978-0-9750585-1-0
Keywords: attractions; environmental scanning; information sources; planning; strategy; tourism
Date Deposited: 23 Nov 2009 05:39
FoR Codes: 16 STUDIES IN HUMAN SOCIETY > 1605 Policy and Administration > 160513 Tourism Policy @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 100%
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