Benckendorff, Pierre, Moscardo, Gianna, and Murphy, Laurie (2006) Visitor perceptions of technology use in tourist attraction experiences. In: Papers from Cutting Edge Research in Tourism: new directions, challenges and applications. pp. 1-17. From: Cutting Edge Research in Tourism: new directions, challenges and applications, 6-9 June 2006, Guildford, UK.

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Abstract

The onsite experiences of visitors at attractions are increasingly being influenced by innovative exhibits that utilise both high-technology and non-technology techniques. However, it is unclear how different types of visitors respond to these exhibits. This paper identifies four groups of tourists based on visitor preferences for technology use in tourist attractions and technology experience in general. These groups, named compensators, spillovers, luddites and opportunity seekers, are contrasted according to their reports of positive technology based and non-technology based incidents in tourist attractions. The results suggest that there does appear to be an interaction between technology preference and experience type, especially for high-tech attraction experiences.

Item ID:	4370
Item Type:	Conference Item (Research - E1)
ISBN:	1-84469-012-1
Keywords:	attractions; mindfulness; satisfaction; technology
Date Deposited:	24 Nov 2009 03:57
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 100%
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