Engaging technologies-savvy consumers with the internet of things

Hamilton, John R., and Tee, Singwhat (2015) Engaging technologies-savvy consumers with the internet of things. In: Proceedings of the Fifteenth International Conference on Electronic Business. pp. 241-245. From: ICEB 2015: Fifteenth International Conference on Electronic Business: internet of things, 6-10 December 2015, Hong Kong, China.

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Consumers today engage in and with interactive online activities. These activities are compiled from a vast array of online-hosted components loosely termed the Internet of Things (IoT). At the same time innovative corporates are delivering latest IoT-related and consumer-targeted smart solutions. This paper proposes the MVL model as a pathway to examine consumer value relationships, and to then map these relationships against relevant IoT-generated revenue streams. Hence, by capturing and tracking their IoT savvy consumer’s actions and activities, the corporate can gauge the success of their IoT offerings.

Item ID: 43550
Item Type: Conference Item (Research - E1)
ISSN: 1683-0040
Keywords: internet of things; IoT; value; customer behavior; motivation; social; loyalty
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Date Deposited: 20 Apr 2016 04:34
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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