Engaging technologies-savvy consumers with the internet of things
Hamilton, John R., and Tee, Singwhat (2015) Engaging technologies-savvy consumers with the internet of things. In: Proceedings of the Fifteenth International Conference on Electronic Business. pp. 241-245. From: ICEB 2015: Fifteenth International Conference on Electronic Business: internet of things, 6-10 December 2015, Hong Kong, China.
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Abstract
Consumers today engage in and with interactive online activities. These activities are compiled from a vast array of online-hosted components loosely termed the Internet of Things (IoT). At the same time innovative corporates are delivering latest IoT-related and consumer-targeted smart solutions. This paper proposes the MVL model as a pathway to examine consumer value relationships, and to then map these relationships against relevant IoT-generated revenue streams. Hence, by capturing and tracking their IoT savvy consumer’s actions and activities, the corporate can gauge the success of their IoT offerings.
Item ID: | 43550 |
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Item Type: | Conference Item (Research - E1) |
ISSN: | 1683-0040 |
Keywords: | internet of things; IoT; value; customer behavior; motivation; social; loyalty |
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Date Deposited: | 20 Apr 2016 04:34 |
FoR Codes: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100% |
SEO Codes: | 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100% |
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