Documenting Chinese tourists' motivation patterns

Li, Hanliang, Pearce, Philip L., and Zhou, Lingqiang (2015) Documenting Chinese tourists' motivation patterns. In: Proceedings of the 24th Annual Council for Australasian University Tourism and Hospitality Education Conference. 19. pp. 235-246. From: CAUTHE 2015: 25th Annual Council for Australasian University Tourism and Hospitality Education Conference: rising tides and sea changes, 2-5 February 2015, Gold Coast, QLD, Australia.

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Researchers and destination marketers are aware of the need to understand the motives of Chinese tourists. Using exploratory factor analysis the study investigated the cross-cultural applicability of the Travel Career Pattern approach to motivation (Pearce & Lee, 2005) for an extensive Chinese sample. The demographic factors of age and travel experience and their links to the motivational factors were analyzed and interpreted. Solid support for the original motive factors and their alignment in patterns of core, mid-level, and lesser importance were established. The subtle nuances in the Chinese tourists' motivational patterns and the way some motives were reconstituted arguably reflected culturally specific ways of thought and the evolution of Chinese travel patterns. The specific roles of age and travel experience variables were influential in shaping the motivation patterns. These directions in building the travel career approach to motivation offer promise for further analysis and refinement in many contexts.

Item ID: 43214
Item Type: Conference Item (Research - E1)
ISBN: 978-0-9870507-6-2
Keywords: travel motivation theory; travel experience; travel career ladder; travel career pattern; Chinese tourists' motivation
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Date Deposited: 15 Mar 2016 03:23
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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