Highlighting the benefits of tourism humour: the views of tourists

Pabel, Anja, and Pearce, Philip L. (2015) Highlighting the benefits of tourism humour: the views of tourists. Tourism Management Perspectives, 16. pp. 357-364.

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The study considered tourists' perspectives about humour. It explored both the perceived benefits of humour for the tourists themselves and advantages for the businesses they visit. The work offers empirical data embellishing existing conceptual approaches. The data were collected across five tourism settings in Australia where humour was a well-recognised component of the experience. Both a questionnaire-based survey and focus group discussions were employed to access key information. The study identified a suite of reasons as to why humour should be encouraged during tourism experiences. The findings highlighted the role humour plays for tourists in connecting with others and in coping with difficult and stressful travel situations. Additionally, the research outlined key ways humour adds value for tourism businesses, notably in terms of providing truly memorable experiences. Further benefits of using humour for the businesses lie in distinctiveness, engagement with customers and enhancing the likelihood of repeat business.

Item ID: 43156
Item Type: Article (Research - C1)
ISSN: 2211-9736
Keywords: humour; laughter; tourist experience; comparative advantage
Date Deposited: 16 Mar 2016 02:46
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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