Prideaux, Murray (2006) A new approach to strategy development and implementation for professional associations. In: Proceedings of the 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development (2) pp. 1258-1268. From: 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development: Business Across Borders in the 21st Century, 10-13 July 2006, Paris, France. (Unpublished)

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Abstract

The aim of this paper is to present a new strategy model particularly suited to the planning requirements of Voluntary Membership Professional Associations (VMPAs). The 'Strategy Drivers' model casts new light on strategy formulation in VMP As, offering a significant departure from competitive based strategy approaches. The model recognises the significant barriers and specific circumstances of VMP A strategy formulation and implementation, as opposed to existing strategy models which are largely adapted from the for-profit sector where the focus is on establishing and maintaining a competitive advantage. The model has the potential for use by other professional associations, third sector, and government organisations and departments, and SMEs.

Item ID:	4257
Item Type:	Conference Item (Research - E1)
ISBN:	0-9752272-1-1
Keywords:	professional associations; strategy development
Date Deposited:	21 Oct 2009 01:30
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150312 Organisational Planning and Management @ 100%
SEO Codes:	94 LAW, POLITICS AND COMMUNITY SERVICES > 9405 Work and Institutional Development > 940502 Professions and Professionalisation @ 100%
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