An investigation of alcohol consumption in North Queensland: an application of the prototype willingness model

Boynton, Rebekah, Swinbourne, Anne, Lindsay, Daniel, and Morris, Kayla (2015) An investigation of alcohol consumption in North Queensland: an application of the prototype willingness model. In: Presentations from the Townsville Health Symposium 2015. p. 9. From: Townsville Health Symposium 2015: Spotlight on Local Researchers, 7-9 October 2015, Townsville, QLD, Australia.

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Background/Aims: The prototype willingness (PW) model suggests that there are two separate antecedents to behaviour: intention and willingness. Whereas intention is suggested to be reasoned and deliberative, willingness is more automatic and reactive. The aim of this study was to assess alcohol consumption in an Australian sample as well as the antecedents to drinking behaviour on both weekdays and weekend days.

Methods: The sample for this study was taken from a larger cross-cultural study (n=371); however only those who identified as Australian were included in the current analysis. From the original sample, 177 participants identified as Australian (115 females and 62 males). Participants completed a questionnaire assessing demographic variables, alcohol consumption and variables on the PW model.

Results: Participants reported consuming more alcohol during weekend drinking sessions (M = 5.60, SD = 4.80) than weekday drinking sessions (M = 1.46, SD = 2.49). The model accounted for 15.0% of the variance in the quantity of alcohol consumed in a typical weekday drinking session and 41.5% of the variance in a typical weekend drinking session. Willingness to drink significantly predicted alcohol consumption during weekday drinking sessions. Both willingness and intention to drink, and demographic variables significantly predicted alcohol consumption during weekend drinking sessions.

Conclusion: The antecedents of the PW model differentially predicted alcohol consumption during a typical weekday and weekend drinking session.

Item ID: 42390
Item Type: Conference Item (Presentation)
Keywords: prototype willingness model; decision making; health behaviour; intention; willingness; alcohol consumption
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Published in the Annals of the ACTM 16(2).

Date Deposited: 10 Mar 2016 03:48
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1702 Cognitive Science > 170202 Decision Making @ 50%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170106 Health, Clinical and Counselling Psychology @ 50%
SEO Codes: 92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920401 Behaviour and Health @ 100%
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