Tynan, Liz (2015) Radio: the tribal drum. In: Bainbridge, Jason, Goc, Nicola, and Tynan, Liz, (eds.) Media and Journalism: new approaches to theory and practice. Oxford University Press, Melbourne, VIC, Australia, pp. 110-124.

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Abstract

[Extract] Listen to the radio—really listen to it. What do you hear? Voices talking, voices singing, instruments playing music, maybe machinery, maybe animals: the sounds of life in various forms. Your ears are picking up soundwaves that have been created and sent by some surprisingly simple electronic equipment into your brain, into your mind. You then construct the meaning according to your own unique brain wiring, according to the sounds that have significance for you. This is the medium that Marshall McLuhan (1967) called a 'tribal drum' that turns society into a 'single echo chamber' and thus, he claimed, was more buried in our psyche than any other medium. Even the advent of digital recording and editing equipment in most Australian radio newsrooms some years ago hardly changed the medium, and radio remains a simple technology that works best when people understand its essential simplicity and therefore can tap into its strength. This chapter discusses the place that radio occupies in mass media.

Item ID:	42174
Item Type:	Book Chapter (Teaching Material)
ISBN:	978-0-19-558801-9
Keywords:	radio, journalism, media
Related URLs:	http://researchonline.jcu.edu.au/23162/
Additional Information:	The previous edition of this chapter was published as follows and can be accessed using the link in the Related URLs field: Tynan, Liz (2011) Radio: the tribal drum. In: Bainbridge, Jason, Goc, Nicola, and Tynan, Liz, (eds.) Media and Journalism: new approaches to theory and practice. Oxford University Press, Melbourne, VIC, Australia, pp. 91-100.
Date Deposited:	20 Jun 2016 03:17
FoR Codes:	20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200199 Communication and Media Studies not elsewhere classified @ 50% 19 STUDIES IN CREATIVE ARTS AND WRITING > 1903 Journalism and Professional Writing > 190399 Journalism and Professional Writing not elsewhere classified @ 50%
SEO Codes:	89 INFORMATION AND COMMUNICATION SERVICES > 8904 Media Services > 890499 Media Services not elsewhere classified @ 100%
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