A study of positive word-of-mouth recommendations in Malaysia's hospitality industry
Kwek, Choon Ling, Tang, Chun Meng, Keoy, Kay Hooi, and Wong, Kong Yew (2012) A study of positive word-of-mouth recommendations in Malaysia's hospitality industry. In: [Presented at the International Conference on Management, Economics and Finance]. pp. 919-924. From: ICMEF 2012: International Conference on Management, Economics and Finance, 15-16 October 2012, Kuching, Malaysia.
PDF (Presentation)
- Published Version
Restricted to Repository staff only |
Abstract
This research proposes a research framework to examine the relationship between a good quality relationship and positive word-of-mouth recommendations in Malaysia's hospitality industry. In addition, this research also reckons that such factors as communication, confidence, and trust are a prerequisite for a good quality relationship. This research intends to administer survey questionnaires to individual guests of various hotels in Kuala Lumpur, Malaysia. An understanding of the factors that are essential for a good quality relationship, hotels and resorts can work out a better plan which helps develop good quality relationship with their guests.
Item ID: | 40797 |
---|---|
Item Type: | Conference Item (Presentation) |
ISBN: | 978-967-5705-09-0 |
Keywords: | communication, confidence, trust, relationship quality, word-of-mouth recommendation |
Related URLs: | |
Date Deposited: | 20 Oct 2016 02:00 |
FoR Codes: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100% |
SEO Codes: | 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100% |
Downloads: |
Total: 2 |
More Statistics |