de la Fuente, Eduardo (2013) Neomodernism: the sociology of a style. In: Proceedings of the Australian Sociological Association Conference. From: TASA 2013: Australian Sociological Association Conference, 25-28 November 2013, Caulfield East, VIC, Australia.

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Abstract

Despite the much celebrated emergence of architectural Postmodernism in the 1970s, by the mid- to late-1990s architectural critics were speaking of a "New Modernism", "Super Modernism" or what I would label "Neomodernism" – due to its mannerist appropriations of modernist geometric tropes and materials. Initially associated with "star architects" such as Richard Meier, Norman Foster, Renzo Piano, and, more recently, Zaha Hadid, the style in question was heavily promoted by magazines and lifestyle media such as Wallpaper* and Dwell; as well by a popular culture celebrating the "glamour" of "retro" or mid-century modernism. While this cultural trend is multi-faceted and the product of various causal factors, what I am interested in here is how "Neomodernism" owes its success to the "consistency" or recognizability of the style. What we are dealing with here is a style of architecture that is tailor-made for dissemination through glossy coffee table books, magazines and television programs; and for immediate recognition by mainstream consumers.

Item ID:	40497
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-646-91126-7
Keywords:	neomodernism; style; sociology; architecture; aesthetics; modernity; urban planning; urban sociology
Related URLs:	Organisation
Date Deposited:	22 Sep 2015 04:59
FoR Codes:	19 STUDIES IN CREATIVE ARTS AND WRITING > 1901 Art Theory and Criticism > 190103 Art Theory @ 30% 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160810 Urban Sociology and Community Studies @ 40% 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160899 Sociology not elsewhere classified @ 30%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970116 Expanding Knowledge through Studies of Human Society @ 100%
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