The efficacy of the PW model to predict drinking behaviour cross-culturally

Boynton, Rebekah, Swinbourne, Anne, Lindsay, Daniel, and Morris, Kayla (2013) The efficacy of the PW model to predict drinking behaviour cross-culturally. In: Abstracts from the International Conference on Managing the Asian Century. From: ICMAC 2013: International Conference on Managing the Asian Century, 11-13 July 2013, Singapore. (Unpublished)

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Background: The prototype willingness (PW) model suggests that there are two separate antecedents to behaviour: intention and willingness. Intention is suggested to be deliberative, whereas willingness is thought to be more impulsive. The current study used a cross-cultural sample in order to examine the differential predictive power of the PW model for drinking behaviour.

Methods: A sample of 295 individuals from Australia (n=177) and Singapore (n=118) completed a questionnaire measuring alcohol consumption and variables of the PW model. Findings: Both willingness and intention to drink significantly predicted frequency of alcohol consumption for Australian's. In Singaporean's however, behavioural willingness was the sole predictor of alcohol consumption. Furthermore, findings indicate that the PW model differentially predicts alcohol consumption in ethnic subsets of the Singaporean sample. Discussion: The antecedents of the PW model differentially predict alcohol consumption in culturally diverse samples. Implications for cross-cultural health behaviour modelling and health interventions aimed to reduce drinking across cultures are discussed.

Item ID: 40458
Item Type: Conference Item (Presentation)
Keywords: alcohol; decision making; drinking behaviour; cross-cultural psychology; health psychology
Date Deposited: 01 Feb 2016 23:54
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1702 Cognitive Science > 170202 Decision Making @ 85%
11 MEDICAL AND HEALTH SCIENCES > 1117 Public Health and Health Services > 111712 Health Promotion @ 15%
SEO Codes: 92 HEALTH > 9202 Health and Support Services > 920205 Health Education and Promotion @ 15%
92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920401 Behaviour and Health @ 70%
92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920414 Substance Abuse @ 15%
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