Neo-modernism: architecture in the age of aesthetic capitalism

de la Fuente, Eduardo (2014) Neo-modernism: architecture in the age of aesthetic capitalism. In: Murphy, Peter, and de la Fuente, Eduardo, (eds.) Aesthetic Capitalism. Social and Critical Theory, 15 . Brill, Boston, MA, USA, pp. 128-148.

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Labels matter. In the past labels mattered primarily in terms of classifying according to normative criteria - for example, 'labeling theory' in criminology and the sociology of deviance. Today, however, labels seem to have aesthetic and stylistic overtones over and above other considerations. Indeed, what used to be called deviance is today re-labeled as Bohemian or simply 'cool'; and the signifiers of 'outsiderism' have become much more mainstream as Generation Y rushes to get tattoos and body piercings. Everything is becoming more aestheticised including - as can be seen from reality-shows about slums and tourism to experience life in 'favelas' - poverty and misfortune. As one of the leading proponents of the 'aestheticisation thesis', Wolfgang Welsch puts it: "We are without doubt currently experiencing an aesthetics boom. It extends from individual styling, urban planning and the economy through to theory: The same author adds: "More and more elements of reality are being aesthetically mantled, and reality as a whole is coming to count increasingly as an aesthetic construct to US.

Item ID: 40372
Item Type: Book Chapter (Research - B1)
ISBN: 978-90-04-23579-3
ISSN: 1572-459X
Date Deposited: 21 Sep 2015 23:25
FoR Codes: 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160806 Social Theory @ 70%
12 BUILT ENVIRONMENT AND DESIGN > 1201 Architecture > 120103 Architectural History and Theory @ 30%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970116 Expanding Knowledge through Studies of Human Society @ 100%
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