Optimum stimulation level and shopping experience: a case of Australia

Tjong, Budisantoso, Tang, Chun Meng, Bradshaw, Adrian, and Bhati, Abhishek (2016) Optimum stimulation level and shopping experience: a case of Australia. In: Mandal, Purnendu, and Vong, John, (eds.) Development of Tourism and the Hospitality Industry in Southeast Asia. Managing the Asian Century . Springer, Singapore , pp. 97-112.

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Tourists' or regular customers' shopping behaviour is of major interest to retailers. This chapter intends to investigate the relationship between optimum stimulation level (OSL), shopping experience and retail outcome. The study is conducted in Perth, Australia; 288 shoppers participated in the study. The study found that there are significant relationships between social factors and OSL, interior layout factor and OSL, store quality and social factor and interior layout, satisfaction and store quality and re-patronage intention and shopping satisfaction.

Item ID: 40264
Item Type: Book Chapter (Research - B1)
ISBN: 978-981-287-605-8
Keywords: optimum stimulation level, store quality, interior layout, shopping experience
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Date Deposited: 02 Mar 2017 03:27
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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