Hedonic shopping motivation: does it really matter?

Tjong, Budisantoso, Bhati, Abhishek, Bradshaw, Adrian, and Tang, Chun Meng (2016) Hedonic shopping motivation: does it really matter? In: Mandal, Purnendu, and Vong, John, (eds.) Development of Tourism and the Hospitality Industry in Southeast Asia. Managing the Asian Century . Springer, Singapore, pp. 51-64.

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Abstract

In this chapter we intend to investigate the relationship between hedonic shopping motivation, shopping experience and retail outcome. The study is conducted in Surabaya, Indonesia. Three hundred and thirty shoppers participated in the study. The study found significant relationship between interior and layout and adventure motivation, interior and layout and social motivation, social factor and social motivation and social factor and idea motivation, service quality and interior and layout and social factor, shopping satisfaction and service quality and re-patronage intention and shopping satisfaction.

Item ID: 40263
Item Type: Book Chapter (Research - B1)
ISBN: 978-981-287-605-8
Keywords: hedonic shopping motivation, social motivation, shopping satisfaction, store layout
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Date Deposited: 02 Mar 2017 02:37
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 50%
90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 50%
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