McCarthy, Breda (2016) The price of beauty. SAGE Business Cases.

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Abstract

This case study shows that the beauty industry is often criticized. Billions of dollars are spent by consumers annually on appearance-enhancing products, ranging from cosmetics, skin lightening creams, cosmetic surgery and weight loss aids. This case study examines the ethical implications for marketers of such products and examines how society can help young children develop cognitive defences against the undesirable effects of advertising.

Item ID:	39536
Item Type:	Article (Case Study)
Copyright Information:	© Breda McCarthy 2015. In accordance with the publisher's policies, the Author Accepted Manuscript of this article is available Open Access from ResearchOnline@JCU.
Additional Information:	Case study included in online database SAGE Business Cases. "SAGE Business Cases is a collection of easy-to-use, accessible case studies, specially Business cases commissioned and curated to help students understand theoretical concepts in practice. The collection offers accessible and quality real-life cases on today's most vital topics to support student understanding of real-world problems that professional face." -- https://au.sagepub.com/en-gb/oce/sage-business-cases
Date Deposited:	22 Jul 2015 06:18
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 100%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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