Managing collaboration in co-production: the Serangoon Road case

Wong, Caroline, Matthews, Judy, and DeFillippi, Robert (2015) Managing collaboration in co-production: the Serangoon Road case. In: Proceedings of the Australia and New Zealand International Business Academy Conference. pp. 1-27. From: ANZIBA 2015: Australia and New Zealand International Business Academy Conference, 11-13 February 2015, Melbourne, VIC, Australia.

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The purpose of this paper is to examine the distinctive nature of the film and television industry that has accounted for the growing phenomenon of international co-productions in recent years. While there has been a growing body of research in the area of alliances and learning, there is little attention given to the dynamics of alliance relationships that take into consideration co-production agreements as strategic forms of co-creation in a highly complex industry such as film and television. This paper adopts a single-case study design through data extracted from interviews with various stakeholders involved in a recent international co-production project (between Singaporean and Australian firms) known as Serangoon Road and combines these insights with literature analysis and web site analysis. Following discussion of the distinctive characteristics of co-production in the firm and television industry, we examine some of the challenges and implications of international co-production for the film industry. Preliminary findings indicate that co-production agreement results in strategic forms of co-creation whenever various stakeholders have an active role in shaping their experiences and ultimately value co-creation in the final product ranging from co-conception, co-design, co-promotion and co-distribution.

Item ID: 39193
Item Type: Conference Item (Research - E1)
ISBN: 978-0-646-93297-2
Keywords: co-production, co-creation, collaboration
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Date Deposited: 24 Mar 2016 05:50
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150308 International Business @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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