An analysis of risk perceptions in a tropical destination and a suggested risk destination risk model

Russel, Catherine, and Prideaux, Bruce (2014) An analysis of risk perceptions in a tropical destination and a suggested risk destination risk model. In: Chen, Joseph S., (ed.) Advances in Hospitality and Leisure. Advances in Hospitality and Leisure, 10 . Emerald Group Publishing, Bingley, UK, pp. 91-108.

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The aim of this chapter was to investigate aspects of risks that are associated with tropical destinations and to develop a model that may be used to classify tourists according to the level of risk they were prepared to engage in. Overall, the level of perceived risk was small with sunburn found to be the risk factor showing the highest level of concern followed by animal-related risks and illnesses. The findings suggest that tourists can be classified into three distinct groups based on the level of risk they are prepared to accept in activities found in a tropical destination: low-risk takers; moderate risk takers; and risk takers. From a destination marketing perspective the findings suggest that while concerns about risk are not particularly high tourists are aware of risks that may be encountered in tropical destinations and attention needs to be given to strategies to minimise the level of risk exposure faced by tourists.

Item ID: 38647
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78441-173-2
ISSN: 1745-3542
Keywords: destination risk, perceived risk, destination choice, physical environment, tropics
Date Deposited: 12 May 2015 04:49
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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