Pearce, Philip L., and Wu, Mao-Ying (2014) Building familiarity with a new market: motivations for Chinese recreational vehicle tourists in Australia. Journal of Hospitality and Tourism Cases, 3 (1). pp. 20-29.

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Abstract

This case study directs attention to a widespread question and a management dilemma: What do the new waves of Chinese tourists seek from their out-of-Asia holidays? How can destination managers find out about a fresh and novel market trend? The case study seeks answers in an influential blog written by Vivian, a Chinese girl who shares on-line her recreational vehicle (RV} travelling experiences in Australia. Her distinctive motivations of undertaking RV tour were analysed. The case illustrates the reach of social media and offers insights about one new market which can be reproduced for many markets and in many contexts.

Item ID:	38202
Item Type:	Article (Research - C1)
ISSN:	2164-9987
Keywords:	new markets; Chinese tourists; recreation vehicle (RV) travel; tourist motivations, netnography; Australia; blog writers
Related URLs:	Publisher
Additional Information:	Hi, Could you check the classification? Thanks Wendy
Date Deposited:	19 May 2015 00:36
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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